“Women’s bodies are up for debate,” Wheelwright complained. Mormon men have become much more demanding about women’s looks, which in turn has made women obsessed with standing out from the competition. One consequence: A culture of plastic surgery has taken root among Mormon women. “I have seen more outrageous boob jobs and facial plastic surgery in Utah than almost anywhere in the country—especially among Mormon women,” said Bowman. “They may claim chastity as a virtue overall, but that’s not stopping anyone from getting a set of double-Ds.” Mormons rushing to get boob jobs may sound far-fetched, but Bowman’s assertion is supported by the leading consumer review site for cosmetic surgery, RealSelf.com. According to a 2011 RealSelf study, Salt Lake City residents did more searches for breast implants on the RealSelf website than residents of any other city. Moreover, a 2007 Forbes story labeled Salt Lake City “America’s Vainest City,” with four plastic surgeons for every 100,000 people, which was 2.5 times the national average.