Metropolitan Analysis: High Spending Cities

When shifting the focus to urban nodes, the concentration of wealth and digital consumption becomes even more pronounced. Urban centers in the “Sun Belt” (Georgia, Florida, and Arizona) dominate the top of the city rankings.

Top 10 Cities by Spending Density

Rank City State Spend Per 10k Pop

1 Atlanta Georgia $525,475

2 Orlando Florida $466,430

3 Salt Lake City Utah $412,038

4 Miami Florida $374,921

5 Minneapolis Minnesota $337,268

6 Cleveland Ohio $303,703

7 Denver Colorado $296,498

8 Seattle Washington $288,159

9 St. Louis Missouri $261,820

10 Las Vegas Nevada $258,607

. . .

All States Spend: The Full 2025 Rankings

The following table provides the complete economic breakdown for all 50 states plus the District of Columbia. Note that while California and Texas command the largest market shares, smaller territories often exhibit significantly higher engagement density. The data is ranked by spend per capita.

Rank State / Territory Total Annual Spend % of US Market Spend Per 10k Pop

1 District of Columbia* $9.1M 0.34% $129,655

2 North Dakota $8.6M 0.32% $108,067

. . .

39 Utah $24.1M 0.89% $68,987

. . .

50 Tennessee $36.3M 1.35% $50,265

51 Mississippi $13.7M 0.51% $46,682

All Cities Spend: The Full 2025 Rankings

This table contains every urban center (167 Cities) analyzed in our 2025 model, ranked by their national spending per capita.

Rank City State Total Annual Spend Spend Per 10k

1 Atlanta Georgia $26,172,000 $525,475

2 Orlando Florida $14,346,133 $466,430

3 Salt Lake City Utah $8,232,066 $412,038

. . .

68 West Valley City Utah $1,573,016 $112,896

. . .

144 Orem Utah $612,716 $67,763

. . .

164 Provo Utah $504,400 $43,841

165 Sandy Utah $357,283 $32,960